The Community Queen: Asha Wheeldon

Chef, Kula Foods, Vancouver

It seems like every project is a passion project for Vancouverite Asha Wheeldon. Her love (and longing) for East African eats inspired her to launch Afrocentric food producer Kula Foods in 2018. Wheeldon's devotion to sustainability ensured a plant-based menu and, last year, her commitment to community prompted a food-first pandemic pivot. She and her team introduced Family Share meals in March 2020, and continue to deliver affordable, family-style vegan dishes to homes across the city. And in June, she started a list of Black-owned businesses in Vancouver that snowballed into a directory of over 200 companies€”it was shared thousands of times, and grew so big that Yelp picked it up. Going viral may be exciting, but for Wheeldon, It's all about change. €œBIPOC businesses were seen for the very first time,€ she says. €œIt's now something that is at the forefront in a lot of spaces. The impact is there, and that's the whole point.€ Kula Foods filled hearts (and tummies) when we needed it most.

Alyssa Hirose

Alyssa Hirose

Alyssa Hirose is a Vancouver-based writer, editor, illustrator and comic artist. Her work has been featured in Vancouver magazine, Western Living, BCBusiness, Avenue, Serviette, Geist, BCLiving, Nuvo, Montecristo, The Georgia Straight and more. Her beats are food, travel, arts and culture, style, interior design and anything dog-related. She publishes a daily autobiographical comic on Instagram at @hialyssacomics.