Contest Alert! KitchenAid’s New 2022 Colour of the Year Is a Happy Jolt of Magenta

As we reported a few months ago, most of the 2022 Colours of the Year from paint companies have centered around green: signifying rebirth and growth, pale greens are both soothing and fresh. All in all, the choice is no surprise given the last couple of years.

But KitchenAid has gone in a different direction altogether, and we’re here for it. “Beetroot,” the 2022 KitchenAid Colour of the Year, is both vibrant and organic€”it is, after all, inspired by that earthy root vegetable. It’s available on their small appliances, including the Artisan Series Standmixer and K400 Blender.

“Looking at the outside of the beet, you€™d never know the brightness concealed within,€ says Jessica McConnell, director of advanced design at Whirlpool. “When sliced open, it reveals extraordinary vibrance inside. The rich magenta with lush satin finish makes every day more vibrant with a pop of energizing colour.”

And in celebration of this sweet beet shade€”which officially launches today€”we’ve got a K400 Blender to give away!

Enter our KitchenAid K400 Blender contest here.