The sister trend to the “grandmillennial” look is “soft launch”: tactile design with plenty of soft layers and textures. Bring on the bouclé and even some unexpected fringe—like a minimalistic looking glass mirror with a whimsical yet oh-so-modern mohair accent. Plush materials are a perennial go-to yet are continually reimagined in pieces like Patricia Urquiola’s Dudet chair, which echoes a hug, but this cozy factor also appears in lighting that has the muted and matte feel of the mushrooms it’s biofabricated from.  

Our Favourite Examples of Soft Launch

Photo by Clinton Hussey; Styling by Nicole Sjöstedt

Pictured above:

Mirror: Iris mirror by Ben and Aja Blanc, $4,475, providehome.com

Pendant Light: MushLume pendant by Danielle Trofe, $895, switzercultcreative.com

Armchair: Moro armchair by Sebastian Herkner for La Manufacture, $12,100, livingspace.com

Vases: Whistler vases from Studio Sturdy, from $620, providehome.com

Side table: Bong table from Cappellini, $2,297, informinteriors.com

Serpentine light by Moooi
Serpentine light by Moooi

Serpentine light by Moooi, $1,298, grshop.com

Tactile sofa and armchair by Vincenzo de Cotiis for Baxter
Tactile sofa and armchair by Vincenzo de Cotiis for Baxter

Tactile sofa and armchair by Vincenzo de Cotiis for Baxter, from $15,445, livingspace.com

Airberg sofa by Jean-Marie Massaud for Offecct
Airberg sofa by Jean-Marie Massaud for Offecct

Airberg sofa by Jean-Marie Massaud for Offecct, $12,969, spencerinteriors.com

Dudet chair by Patricia Urquiola for Cassina
Dudet chair by Patricia Urquiola for Cassina

Dudet chair by Patricia Urquiola for Cassina, from $2,008, informinteriors.com

Artik armchair by Paola Navone for Baxter
Artik armchair by Paola Navone for Baxter

Artik armchair by Paola Navone for Baxter, $11,950, livingspace.com

READ MORE: 3 More Design Trends You’ll Be Seeing Everywhere in 2023

Barb Sligl

Barb Sligl