2023 Design Trend #4: Soft Launch

The sister trend to the “grandmillennial” look is “soft launch”: tactile design with plenty of soft layers and textures. Bring on the bouclé and even some unexpected fringe—like a minimalistic looking glass mirror with a whimsical yet oh-so-modern mohair accent. Plush materials are a perennial go-to yet are continually reimagined in pieces like Patricia Urquiola’s Dudet chair, which echoes a hug, but this cozy factor also appears in lighting that has the muted and matte feel of the mushrooms it’s biofabricated from.  

Our Favourite Examples of Soft Launch

Pictured above:

Mirror: Iris mirror by Ben and Aja Blanc, $4,475, providehome.com

Pendant Light: MushLume pendant by Danielle Trofe, $895, switzercultcreative.com

Armchair: Moro armchair by Sebastian Herkner for La Manufacture, $12,100, livingspace.com

Vases: Whistler vases from Studio Sturdy, from $620, providehome.com

Side table: Bong table from Cappellini, $2,297, informinteriors.com

Serpentine light by Moooi, $1,298, grshop.com

Tactile sofa and armchair by Vincenzo de Cotiis for Baxter, from $15,445, livingspace.com

Airberg sofa by Jean-Marie Massaud for Offecct, $12,969, spencerinteriors.com

Dudet chair by Patricia Urquiola for Cassina, from $2,008, informinteriors.com

Artik armchair by Paola Navone for Baxter, $11,950, livingspace.com

READ MORE: 3 More Design Trends You’ll Be Seeing Everywhere in 2023